National Clearinghouse for Alcohol and Drug Information (NCADI)

Overview

URC supported all service areas and managed its outreach component, which linked the clearinghouse, its customers, and the intermediary organizations that help the clearinghouse expand its reach. URC social marketing experts developed and implemented communication strategies; prepared and disseminated educational and promotional materials; promoted multicultural and media outreach; and liaised with hundreds of national, state, and local organizations.

Achievements

  • Played a lead role in developing a highly successful bilingual public education campaign to respond to the devastating impact of substance abuse on the Hispanic/Latino population: Produced health communication materials and disseminated more than 2 million copies and developed websites that received more than 2 million hits per month
Duration
1987 to 2007
Funders 
US Department of Health and Human Services (DHHS)
Substance Abuse and Mental Health Services Administration (SAMHSA), Center for Substance Abuse Prevention (CSAP)
Partners 
ORC Macro International, Inc.
Regions/ Countries