URC's USAID TRAction Project Hosts Discussion on Social Marketing and Personal Engagement Strategies

URC and USAID's Translating Research into Action (TRAction) Project hosted a discussion, "Putting the Social into Marketing: Personal Engagement Strategies," on Thursday, May 2, 2013, at 10:30am. Richard Burns, Managing Director of the Exp Social Marketing Foundation (ESM), lead the discussion. The event took place at George Washington University's Center for Global Health, 2175 K St NW, Suite 200 Conference Room, Washington, DC.

Mr. Burns reflected on his experiences in social marketing and in experiential marketing approaches that personally engage. Using the innovative approaches of the Koko Plus pilot as a springboard for discussion, Mr. Burns examined how to develop deeper, longer lasting, and more meaningful relationships to drive effective behavior change.

Koko Plus is a fortified, complementary feeding supplement for children aged 6-24 months. The pilot is an operations research program supported by the U.S. Agency for International Development (USAID) Translating Research Into Action (TRAction) Project and is part of USAID/Ghana's Feed the Future and Global Development Alliance Programs.

ESM is a Ghanaian registered non-profit that uses marketing for health and social impact. Part of the Pan-African Commercial Marketing Group, ESM applies:

  • Experimental marketing approaches to achieve positive behavior change
  • Market development approaches to grow sustainable access to high-impact products and services

The brief presentation was followed by a discussion with the attendees. The PowerPoint presentation used during the is available for download here.

Date 
April 29, 2013
Authors 
Veronique Porter, Project Assistant
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